Analytics
Tools like Google Analytics may collect visitor data considered PHI under HIPAA, requiring a signed BAA to be compliant.
Google Universal Analytics
High
Legacy Google analytics tool. It shares visitor data with Google and lacks HIPAA compliance support.
Google Analytics
Medium
Google Analytics tracks user behavior. Google will not sign a BAA for standard analytics use, this makes it a HIPAA risk.
Global Site Tag
Medium
Used to send tracking data to Google services, including Google Ads and Analytics, without HIPAA compliant controls.
Trackers
Marketing trackers can capture user behavior tied to health interests, which may violate HIPAA without proper safeguards and agreements. This is typically high risk, since you can’t control what data is collected or shared—and patient consent is usually not obtained.
Facebook Conversion Tracking
High
Tracks user behavior after ad clicks. May share sensitive data with Meta.
Facebook Signal
High
Facebook content insights. If used on patient pages, could transmit visit behavior.
Facebook Pixel
High
Tracks website visitors and may result in unauthorized disclosure of PHI—specifically addressed in HHS guidance.
Forms
Website forms collect sensitive information like names, symptoms, or contact details—making them high risk if PHI is submitted without a Business Associate Agreement or proper security.
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