While several debates have revolved around whether a virtual event can mimic a physical event and all that it entails, below is a comparison between virtual events and physical events.
REACH A LARGER AUDIENCE
Virtual events can be accessed through any device, from anywhere in the world. Therefore, organizers can reach a wider audience and welcome the entire world on a single online platform. The number of attendees often restricts physical events due to the capacity of their venues.
ENGAGING & INTERACTIVE
Without any hesitation, visitors are will likely communicate with a virtual representative than with a physical one. Virtual booths and sessions provide accessible content for the audience. Furthermore, the option to chat with booth reps in real-time, polls and other interactive features can quickly multiply engagement at a virtual event.
DATA COLLECTION & REPORTING
At the end of a physical event, it becomes a hassle to gather data, analyze it to improve the experience and gauge it's impact. Measurable success can revolve around the number of attendees, the number of times attendees visited a booth, and more. While these statistics can be true of a physical event, it can be tedious to record this physical information correctly. By switching to a virtual event, the data will potentially be more accurate and helpful. The data can be used to plan and organize future events.
FLEXIBLE & RELIABLE
With in-person events comes several limitations. Virtual events allow you to customize and configure your event as per that picture in your head. Besides, you can host any event that you can think of on a virtual platform. Virtual events can be more reliable and provide smooth and seamless operations.
Virtual events eliminate the need for significant travel, potentially saving the planet from carbon emissions. Moreover, due to the lack of printed/plastic usage at a virtual event, going online helps you organize a green, healthy event.
ACCESSIBLE & INCLUSIVE
Often, several individuals with disabilities are struck off the list of attendees at a physical event; virtual events are typically more accessible. They're inclusive and ensure that people from all backgrounds, regardless of physical limitations, can benefit from the event based on what they bring to the table, instead of their shortcomings.